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DAVID PERRY
FOUNDER AND CREATIVE DIRECTOR OF BLK RBN
In one moment everything became worth it. Every soaked-to-the-bone mile in the cold Portland woods, mud hitting behind the ears and legs searing–all of the pain, became nothing. Taking the lead over an elite field feels like that. You take a risk, hear the pack panting behind you and know you’re strong. You feel like a god, and gods don’t feel pain.
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The Black Ribbon celebrates the darkest, hardest moments, the cut-you-like-a-diamond moments. When you’re not even human anymore. Battle your own demons tooth and claw on the trails or the track until nothing’s left but truth. You run yourself to hell. Die, and then come back, adorned.
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It’s looking down the starting line and knowing you hurt more in training than anyone who showed up that day. The race is won by the time you line up. That’s the truth on the track and the truth that sits at the foundation of our brand. We’re putting in the work to ensure unparalleled, uncompromising quality to applaud and complement the courage and grit of those who get out there every day and punish themselves in the name of Future Winning.
See you in Winter 2015,
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