posted on 20.06.11 Press: Mashable - HTC Tries on Google Goggles for New Ad Campaign

Mashable gave us some love this morning on our HTC + Google Goggles project!  Rage Digital teamed up with Deutsch LA to allow Google’s image scan technology to activate HTC Sensation™ 4G ads in print, billboard and TV ads. Read the full story on Mashable.   

Thanks to Todd Wasserman for the post.  

(Source: ragedigital)

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posted on 17.06.11 Press: Fast Company - Google Brings Goggles To HTC’s TV Ads

Fast Company hit it on the nose.Use Google Goggles to scan bands and art (not clunky QR codes) to download free stuff in the new HTC Sensation 4G ads, a first-of-its-kind collaboration between Rage Digital, Deutsch L.A. and Google.  

Full story - http://www.fastcompany.com/1760589/htc-campaign-brings-goggles-to-tv

Watch the TV Ad below

(Source: ragedigital)

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