Andrew Kimmell | Creative Director/Designer

posted on 08.04.11 Press Release: I Love Boulder community project launches iPhone and Facebook apps

FOR IMMEDIATE RELEASE

Contact: I Love Boulder Campaign, Love@LoveBoulder.org, @LoveBoulder, 303‐330‐5496

Andrew Kimmell, Rage Digital, Andrew@ragedigital.com, @andrewkimmell, 303‐956‐3340

Sean Allen, Aftermath Interactive, Sean@aftermathinteractive.com, @aftermath_inc,720‐495‐7046

I Love Boulder community project launches iPhone and Facebook apps

Local creative shops build free, social apps that make sharing the things you love about Boulder even easier

Boulder, Colo – April 6, 2011 – The I Love Boulder community‐powered campaign just got more social with two new digital applications from local shops Rage Digital and Aftermath Interactive. The applications, an iPhone app and Facebook app respectively, are making it even easier to share photos, tweets and other digital content that highlight the things Boulder residents love about their city.

Rage Digital’s I Love Boulder App for iPhone

Rage Digital, Boulder’s nationally acclaimed iOS design and development shop, created the I Love Boulder app for iPhone. The mobile photo sharing application makes it easy to customize and share photos of the things you love about Boulder on Facebook, Twitter and Flickr.

“We love Boulder!” says Andrew Kimmell, Art Director at Rage Digital. “When we came across the campaign, we felt immediately compelled to contribute. The iPhone app we created allows users to place a digital ‘I Love Boulder’ sticker over the photos they take around Boulder, then easily share those photos with their friends. It’s an easy and fun way to capture the crazy things and beautiful surroundings Boulderites see every day, and we’re excited to be helping iPhone users get involved.”

To check out photos the I Love Boulder community is sharing right now, visit http://bit.ly/LoveBoulder‐ FLK.

Aftermath Interactive’s I Love Boulder App for Facebook

Aftermath Interactive, a local creative and web design firm, created the custom I Love Boulder Facebook application. The apps can interface with any Facebook page and shares information about the founding and community partners that made the campaign possible as well as direct interaction with the iPhone app.

“We created these apps to provide a way for I Love Boulder fans to interact with the project, while also giving everybody the ability to add these apps to their own Facebook pages,” said Creative Director at Aftermath Interactive Sean Allen. “Participating in a community project like I Love Boulder is what makes living and working in the Boulder area so rewarding ‐ the ability collaborate with community‐minded people that really do care.”The applications will enhance the communities’ ability to share content seamlessly.

Official campaign hashtag: #iloveboulder

About I Love Boulder

I Love Boulder is a citywide, community project celebrating the cultural, traditional and happily unconventional characteristics of Boulder life, work and play. Designed to promote pride and affinity among Boulder’s residents, local businesses and organizations, I Love Boulder facilitates community unification through grassroots initiatives and events that highlight the diverse lifestyles and characteristics of our very special city.

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posted on 04.03.11 Press Release: 2011 Hyundai Equus iPad Owner’s App Gets Rage Digital Treatment

hyundai equus

BOULDER, Colo., March 2, 2011 /PRNewswire/ — Admit it. No one reads their new car owner’s manual. Hyundai Motors America (HMA) knows this and so does Boulder mobile app developer, Rage Digital. As such, Rage Digital created a cutting edge app for the new Hyundai Equus that puts everything an owner needs to know about this luxury vehicle at their digital fingertips. Literally.

In collaboration with HMA, Innocean Worldwide (Hyundai’s marketing agency), and Aspect Software, Rage Digital developed a truly intuitive app called The Hyundai Equus Owner Experience that enables Equus owners to learn about their elite vehicle through demonstration videos and interactive product and safety demonstrations. Every Hyundai Equus comes with a 16GB Wi-Fi Apple iPad in addition to the traditional, 1000-paged owner’s manual.

HMA has featured the Hyundai Equus Owner Experience in a national commercial that is currently running on major networks.

“The development of this app is a perfect example of the exciting synergy that happens when a brand, their creative agency and an app developers are on the same page in terms of innovative brand building,” said Ted Guggenheim, CEO of Rage Digital.

With work completed for other companies including Pepsi, Mitsubishi, and 24 Hour Fitness, Rage Digital is fast becoming recognized as a premier brand-centric iPhone, iPad and iTouch development company in the U.S.

More information on the Hyundai Equus Owner Experience can be found at http://itunes.apple.com/us/app/hyundai-equus-ipad-owner-experience/id406181210?mt=8.

About Rage Digital

Since its inception in 2008, Rage Digital has grown to become the top boutique iOS design and development shop in the United States. Their portfolio of global brands including Hyundai, 24

Hour Fitness, Yokohama Tires, Pepsi, MGM Studios, Mitsubishi Motors, as well as dozens of small and mid-sized brands, speaks for itself. For more information on Rage Digital, please visit http://ragedigital.com/.

SOURCE Rage Digital Inc.

(Source: ragedigital)

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