DO OR DIE WATCH THE EYE. Nick and I were tasked to come up with a cool strategy for the creative direction/design on the upcoming album art for 3OH!3. We wanted to have the artwork build over time hinting at the aesthetic while not just spilling out the album cover.
The result was a series of roman numeral countdown animated GIFs below, leading up to this leak song and brainwash video (an animated GIF on crack) released today! Way better than the standard static image you usually see on YouTube.
Edit: Andrew Kimmell