Andrew Kimmell | Creative Director/Designer

posted on 29.05.12 3OH!3 “DO OR DIE” - OFFICIAL LEAK - Edit by AK + MOTHRA

3OH!3 ”DO OR DIE” - OFFICIAL LEAK

DO OR DIE WATCH THE EYE. Nick and I were tasked to come up with a cool strategy for the creative direction/design on the upcoming album art for 3OH!3. We wanted to have the artwork build over time hinting at the aesthetic while not just spilling out the album cover.

The result was a series of roman numeral countdown animated GIFs below, leading up to this leak song and brainwash video (an animated GIF on crack) released today! Way better than the standard static image you usually see on YouTube.

Photos / Images: Nick Motte + Andrew Kimmell

Edit: Andrew Kimmell

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posted on 29.05.12 3OH!3 Countdown - I

VII > VI > V > IV > III > II > I> ██████

Creative Direction / Design: Andrew Kimmell x Nick Motte

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posted on 28.05.12 3OH!3 Countdown - II

www.3oh3music.com

VII > VI > V > IV > III > II > ___ >██████

Creative Direction / Design: Andrew Kimmell x Nick Motte

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posted on 28.05.12 3OH!3 Countdown - III

www.3oh3music.com

VII > VI > V > IV > III > ___ > ___ >██████

Creative Direction / Design: Andrew Kimmell x Nick Motte

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posted on 25.05.12 3OH!3 Countdown - IV

VII > VI > V > IV > III > ___ > ___ >██████

Creative Direction / Design: Andrew Kimmell x Nick Motte

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posted on 24.05.12 3OH!3 Countdown - V

VII > VI > V > ___ > ___ > ___ > ___ >██████

Creative Direction / Design: Andrew Kimmell x Nick Motte

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