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UDR’s iPhone App Makes Finding an Apartment for Rent As Easy as Possible

June 16, 2009 9:08 AM ET

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UDR, Inc. UDR, a leading multifamily real estate investment trust (REIT), announced today that it has made it easy to find an apartment anywhere and anyplace using your iPhone or iPod Touch. UDR’s new and free iPhone apartment search application is now available in Apples’ iStore. The apartment rental iPhone search app can be downloaded here:http://tinyurl.com/udriphone

The most unique and best-in-class feature of UDR’s apartment locator iPhone application is the ability to reserve and place a hold on an apartment from anywhere around the world. In a few taps on the iPhone screen, apartment searchers can choose their apartment home and reserve it until they visit the apartment for a tour.

In addition to UDR’s iPhone apartment search app, UDR has a WAP and iPhone compatible website. UDR’s mobile users during the December, 2008 to May, 2009 timeframe has shown that over 15,000 mobile apartment prospects are searching for apartments representing 34 countries. The top five countries looking for an apartment either on UDR’s WAP website (http://udrapartments.mobi) or UDR’s iPhone compatible website (http://iphone.udr.com) are from the United States, Canada, United Kingdom, Netherlands and Japan.

According to Steve Taraborelli, UDR’s V.P. of sales and marketing, “UDR’s apartment finder iPhone app is targeted to a growing smartphone audience that is replacing their landline and/or home pc because mobile users are realizing that smartphone’s are basically mini-computers in their pocket.” Taraborelli further adds, “The demographic and technographic data for the mobile market fits perfectly into UDR’s mobile strategy to attract and retain apartment renters who are becoming more reliant on a mobile device and less reliant on their personal computers.” He further adds, “Not only are we attracting apartment prospects within the United States, but from around the world now.”

iPhone Apartment Finder App Features:

Search for UDR apartment locations by State, region, city, price, bedrooms and bathrooms
UDR apartment rental locations in WA, OR, CA, AZ, TX, FL, TN, VA, MD, DC
GPS activation – the apartment search app knows where the user is located
Put the apartment properties into your “Favorites” folder for easier access later on
A large assortment of apartment photos, amenities and four-color floor plans
Robust mapping and directions to favorite apartment communities
Reserve and place a hold on an apartment anytime and anywhere around the world
Check apartment pricing that is updated daily
Ability to call any apartment location 24/7

About UDR, Inc.

UDR is a leading multifamily real estate investment trust with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. As of March 31, 2009, UDR owned 44,571 apartment homes and had 2,046 homes under development and another 289 homes under contract for development in its pre-sale program. For over 37 years, UDR has delivered long-term value to shareholders, the best standard of service to residents, and the highest quality experience for associates. Additional information can be found on the Company’s website at www.udr.com.

“Apartment Search by UDR” iPhone Application