The 2010 LA Auto is officially underway! We’re excited to announce an iPad app for Yokohama Tires that will debut at their booth. Devices mounted above each tire allow you to explore 15 models inside and out. Multiple 360 rotations, construction cutaways, technical feature overlays and zoom in molecule views make for an unique tire exploring experience.
See the official press release below…
FULLERTON, Calif. (Nov. 17, 2010) — Yokohama Tire Corp. will unveil an interactive app for iPad users and give consumers a chance to win a tablet computer at the Los Angeles Auto Show Nov. 19-28.
Consumers visiting the tire maker’s booth will have a chance to try out the app, which will replace traditional tire and vehicle placards at the show.
“Visitors to the booth can check the iPad app, which includes Yokohama videos and tire information,” said Alan Holtschneider, manager, advertising, promotions and events for Fullerton-based Yokohama. “All consumer tire lines, such as Advan and Geolandar, along with tires like the Avid Envigor, S.drive and the orange oil-infused dB Super E-spec have their own sections for users to explore.”