Nike Shoe Shine 2012: The Air Reactor° Powered by Installite™

I’m excited to finally post our submission into the 2012 Nike Snowboarding Shoe Shine competition – The Nike Air Reactor Powered by Installite™. Every year, Nike brings the snowboarding community, industry heavy-weights, media and friends together for the SIA’s art-party of the year. This year 12 artists were hand selected by Nike snowboarding to contribute their artistry to the 2012 Shoe Shine show.

All the custom boots will be shown at SIA in Denver, CO as well as at ISPO in Munich, Germany.

Nike Zoom Force AirReactor° 2012 – Powered by Installite™ Team:

Concept by Raul Pinto and JG Mazzotta
Art Direction by Andrew Kimmell
Cinematography by Jeffery Garland
Motion Graphics by Scott McDonald
Edited by Jesse R. Borrell